Company History

The African-American sports experience is well documented on the playing fields, but behind the scenes, where the decisions are made and deals are forged, the representation was miniscule less than a decade ago. The Black Sports Agents Association (BSAA) was founded in 1996 by the Reverend Jesse Jackson, along with a handful of the nation’s most renowned African-American entrepreneurs and professionals in the Sports Industry. The organization’s sole purpose was to address and resolve this paradox of imbalanced representation.

Tremendously successful in their respective fields, a collective of talented individuals formed an international organization of agents and professionals to work together to further increase the presence and opportunities for African-Americans in all facets of sports. Today, the Association welcomes the participation of all members of sports related communities whose common goal is the understanding, advancement and ethical practice of sports management and representation.